There are several ways you can make money in a Tattoo Shop.
One of them is tattooing, but that’s far from the only one.
Go Beyond The Needle
Tattoo studios are not just spaces for artistic expression but also hubs of creativity and entrepreneurial spirit.
While the primary focus remains on creating stunning body art, there’s a growing trend among tattoo artists to explore alternative sources of income within their studios.
Artists like Dillon Forte have mastered this game, by selling a range of customized tattoo-related merchandise on his website, including original paintings on canvas.
Feeling ready to branch out in your work? Let’s get started.
Your Time x Your Income
When you tattoo a client, you’re exchanging your hours for money. When you have extra sources of income, your time becomes tenfold.
In this article, we’ll supply you with ideas for generating more money during the hours that your clients spend in your parlor.
1. Sell Your Own Flash Tattoos
Nowadays several platforms allow you to sell pre-made flash tattoo designs online. This is a great source of passive income that can be improved in your own rhythm, as you feed new pieces into your online shop.
Here are a few websites that you can use for selling your flash tattoos online:
2. Sell Numbing Cream
Some people love the sting of the needle while getting fresh ink on their skin – some people don’t.
Having the option of easing the painful part of the process can make your client feel more comfortable while generating a few extra bucks for your pocket.
Brands like TattooNumbx offer the possibility of buying wholesale numbing creams, in packs of 20, 50, or 100 tubes. The profit margin is quite significant when compared to single units, and having such a product in your shop shows that you care about your clients’ well-being.
3. Have Your Own Aftercare Kits
Educating clients about proper tattoo aftercare is essential, and what better way to do so than by offering a line of specialized aftercare products? Tattoo balms, lotions, and cleansers not only contribute to the healing process but also create an additional revenue stream for the studio.
Some brands allow you to personalize the kits with the name of your store. Even if they’re more expensive, the clients will probably be happy to buy a kit with your own brand because if they trust you enough to put the needle in their skin, they’ll trust you to sell them your own brand of aftercare.
4. Custom Merchandise
Tattoo artists can leverage their unique styles to create custom merchandise that reflects their artistic vision. T-shirts, hoodies, and caps adorned with the studio’s logo or the artist’s signature designs not only serve as walking advertisements but also provide clients with a tangible way to support their favorite artists.
5. Art Prints and Posters
Transforming tattoo art into prints or posters allows artists to reach a wider audience.
Limited edition prints or posters featuring popular designs can be displayed and sold within the studio. This not only enhances the studio’s aesthetic appeal but also provides an affordable option for clients to take home a piece of their favorite artwork.
You can also go online by creating your own website with your prints and posters.
Make them big. Some clients are ready to pay big bucks if they truly identify with your art.
6. Jewelry and Accessories
Getting a tattoo is an act of improving self-beauty. It makes sense that your clients might be interested in more than one way of doing that, and chances are they’re in the perfect mood for it while in your shop.
Accessories such as earrings, necklaces, bracelets or even sunglasses inspired by your own tattoo motifs can help build strength to your brand while giving clients another good reason for visiting your studio.
7. Tattoo/Art Supplies
Consider catering to aspiring tattoo artists or enthusiasts by offering a selection of tattoo art supplies. From high-quality inks and needles to sketchbooks and drawing materials, providing these essentials not only taps into a broader market but also establishes the studio as a one-stop-shop for all things tattoo-related.
8. Create an Online Course
You don’t need to teach the world how to tattoo.
You just need to teach other tattoo artists how to do some of the details or technique that you master.
You’re master of Geometric works? Teach them in a simple 2 hour course how to do that and sell it in your Instagram.
You’re amazing at Dotwork? Create a simple 20 minute read e-book that you can easily sell for 10$ on your website.
All of these income sources will pile up into something significant in no time.
Diversify for More Freedom
In sum, diversifying income streams within a tattoo studio not only provides financial stability but also nurtures a thriving artistic ecosystem.
By embracing the sale of tattoo-related products, artists can leverage their skills and creativity in new and exciting ways. It’s an opportunity to connect with clients on a deeper level, share their passion for the art, and create a lasting impact beyond the ink.
So, let your studio be not just a space for tattoos but a destination for a complete artistic experience.
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